How To Get More Leads For Your Well Drilling Business

Are you looking for ways to get more leads for your well drilling business? In this article, you’ll learn some of the best ways to generate more leads for your well drilling services. You’ll also get a few tips on how to convert those leads into booked projects. Whether you are just starting out or you have been in business for a while, this guide is for you!

1) Map Out Your Ideal Well Drilling Customer

To get more leads for your well drilling business, the first step is to identify your target market.

Who are the individuals or businesses that would be most interested in your services? Where do they live? Are they homeowners, farmers, or commercial property owners? This process, known as the avatar creation process, will help you and your marketing partner design a better marketing strategy and generate more ideal leads.

2) Organize Your Strategy

Once you understand your target market and customer avatar, you can begin developing marketing strategies to reach them. Many well drilling contractors make poor decisions in their lead generation efforts because they lack a solid strategy.

At Fat Penguin Marketing, we’ve narrowed down the best inbound lead generation strategies for well drilling contractors to get more quality leads, book more estimates, and schedule more projects.

Here’s an optimal digital marketing strategy for well drilling companies:

Invest in a High-Converting Well Drilling Website.

Your website is your online storefront. This is where potential customers will look at your services and understand your process. Most well drilling websites are not built to convert traffic into new leads.

Introduce Yourself To All Contractors & Service Providers In Your Area.

You can land more commercial well drilling jobs by making a list of all the contractors, architects, and construction companies in your service area and making a weekly introduction to a handful of them. Create a website page dedicated to building partnerships with these types of companies.

Search Engine Optimization (SEO) that targets the right prospects actively seeking your services.

Many marketing agencies get this wrong. Search engines are here to stay, and your job as a business owner is to make it easy for new customers to find you. By optimizing your online presence with a professional company, you will land more local customers and grow your business online.

If your service area population is under 150,000 residents, your SEO strategy may only produce trickles of leads. We recommend having a proper SEO Audit and keyword research to understand the job potential in your service area. Contact us today to discuss your service area.

Grow Online Reviews By 25 Or More Positive Reviews Every 90 Days.

Reviews are crucial, especially for new well drilling business owners. Build it into your customer service process to collect more reviews from old and new customers.

Get Inbound Leads via Facebook Ads.

You can significantly grow your lead volume by advertising on Social Media. This is not about boosting Facebook posts, but about running a marketing campaign targeting your potential customers.

At Fat Penguin Marketing, we specialize in Facebook Advertising services for well drilling contractors. We help our clients generate targeted leads from homeowners looking for well drilling services. If your service area is under 300,000 in addressable audience size, your cost per lead might be higher or the volume might be lower. Contact us today to learn more about your territory.

Get Phone Calls From Your Google Business Profile.

Claim your Google Business Profile and start getting more leads! Optimize your listing with service descriptions, pictures of your work, get consistent reviews, and post updates about your work to see your Google listing gain traction.

Kickstart Your Inbound Calls with Targeted Google Ads.

Google Ads can be expensive if handled by someone who does not understand the well drilling industry. When done well, Google ads can generate the best leads for your business.

Invest In Local Trade Shows.

Local home and construction trade shows can be a gold mine for contractors. You can connect with potential customers face-to-face and make a lasting impression by having a professional image and good marketing materials to hand out.

Have a Referral Strategy.

Incentivize and motivate satisfied customers to share your business name with anyone looking for a well drilling expert in your service area. Referrals should be the backbone of every business and, when combined with the right online marketing strategies, can be the best lead generator for your company.

Getting Started Marketing & Generating Leads For Your Well Drilling Business

The well drilling business is booming, with a growing demand for residential, agricultural, and commercial well services. Now is the time to start marketing your well drilling business and generating leads.

Here are some tips to get you started:

  • Collect and organize the best pictures of your crew and your well drilling projects.
  • Make a list of your service area cities where your potential customers are and where you’d like to get more qualified leads.
  • Build a new company website or optimize your current website to show up in search results and receive leads.
  • Kickstart a targeted Google Ads Pay Per Click campaign with a healthy budget to get a steady stream of exclusive leads.
  • Run a Facebook Ads campaign to get even more leads and build an omnipresent brand.
  • Encourage your crew leaders to get 5-star reviews and take pictures of your completed work.
  • Canvas your service area and generate leads by door-knocking on neighbors in the area where you’re drilling.

If you are a well drilling business owner looking for more quality leads, connect with a specialized marketing company like Fat Penguin Marketing. We can help you get started and maximize leads for your well drilling business.

Lead Generation Strategies For Well Drilling Businesses

Generating leads is essential for success. There are many ways to generate leads, but not all methods are created equal.

Lead generation companies like Angie’s List and HomeAdvisor may promise exclusive leads, but often the leads are shared with other contractors, leaving you chasing leads and getting nickel-and-dimed.

At Fat Penguin Marketing, our lead generation strategy offers two primary ways to get and maximize leads for well drilling contractors:

1) Inbound Leads Through Online Advertising

Successful businesses understand the power of inbound leads from Organic Google Search and Pay Per Click. Investing in your own inbound search strategy via Google Ads can generate exclusive leads that are searching for your services.

2) Push Advertising

Push advertising involves social media campaigns like Facebook Ads, TikTok Ads, and YouTube Ads. These ads target prospects by interest, increasing your lead volume. However, push advertising leads require thorough follow-up through text reminders, email marketing, and multiple callbacks to schedule estimates.

Grow Your Well Drilling Company The Right Way Online

The internet has transformed the way we do business. It’s never been easier to reach your target audience and connect with ideal local customers who need and want your well drilling services. But getting noticed online is only half the battle. The real challenge is generating leads that turn into sales.

Providing good service, making it easy for customers to find your business, building a reputable brand, and showing up consistently everywhere your customers are hanging out will ensure you not only generate more well drilling leads but also turn those leads into booked projects.

Want help growing your well drilling business online but don’t know where to start?

Reach out to Fat Penguin Marketing. We are the #1 online marketing company specializing in marketing for well drilling contractors.

Optimized Keyword Strategy

Here’s how you can incorporate targeted keywords to optimize your article for search engines and attract more well drilling business owners:

Well Drilling Near Me:

  • Mention this keyword in headings and body text to attract local customers searching for well drilling services in their area.

Well Drilling Contractor:

  • Highlight your expertise as a well drilling contractor to establish trust and authority.

Water Well Drilling:

  • Emphasize the specific services you offer, such as water well drilling, to attract customers looking for this particular service.

Well Drilling Cost:

  • Provide information on well drilling costs to help potential customers understand what to expect and to capture searches related to pricing.

Water Well Service:

  • Promote the comprehensive water well services you offer, including installation, maintenance, and repair.

Well Drilling Companies Near Me:

  • Use this keyword to target local searches and enhance your visibility among nearby customers.

Residential Well Drilling:

  • Focus on residential well drilling services to attract homeowners in need of a new water source.

By integrating these keywords naturally into your content, you can improve your search engine rankings and attract more well drilling business owners searching for your services.


Marketing your well drilling business effectively can significantly increase your leads and booked projects. By implementing a well-rounded digital marketing strategy that includes SEO, social media advertising, Google Ads, and local networking, you can connect with more potential customers and grow your business.

At Fat Penguin Marketing, we specialize in helping well drilling contractors generate quality leads and grow their businesses. Contact us today to learn how we can help you achieve your marketing goals.


How do you currently generate leads for your well drilling business, and what challenges are you facing in attracting new customers?

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